Don’t you just love John Lewis? Every time you open their website up in your browser, your heart leaps and your purse or wallet lets out a tiny yelp of mild pain (don’t worry little wallet, we’ll go easy on you. Maybe.)
It’s easy to spend a lot of money on the web. For example, let’s say you’re looking for a new sofa. Maybe your current one was purchased second hand some years ago, and to be honest it’s seen better days. Perhaps the sofa you want isn’t cheap, but you know it’s an investment and will hopefully give you many years of pleasure.
A bit like wedding photography, in fact.
Have you noticed than when you purchase major items such as sofas, washing machines and TV’s, they all come with a guarantee for a certain period? So if they break down / conk out / collapse in the first year, you’re entitled to a replacement or your money back?
Wouldn’t it be great if wedding photography was like this?
Let’s face it – wedding photography is a major investment. There’s a lot of time, work and skill in being a good wedding photographer, and that’s reflected in what premium wedding photographers charge. Hiring a wedding photographer is also a risk; you’re investing your hard-earned money in trusting someone to capture beautifully amazing heart-palpitation-inducing memories of your special day.
Wouldn’t it be great if that risk was removed?
If for whatever reason you don’t absolutely love your wedding photos, then you’ll receive all of your money back. No questions asked, and no hard feelings. No couple has ever asked for their money back, because they’ve been absolutely and ridiculously in love with the service they’ve received. However, this guarantee realises how much of an investment wedding photography is, and it’s there to give you peace of mind.